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G-Auto project idea has been conceived and mentored by Mr Nirmal Kumar, a management graduate from IIM-A and social entrepreneur by profession. It is a concept where in auto rickshaw drivers (Only driver-cum-owner) are organised under social umbrella brand 'G-Auto' to offer safe and reliable metered auto rickshaw service to commuters. Indeed G-Auto is endeavoring to solve the problems of RATS (Refusal, Accessibility, Transparency and Safety) for auto rickshaw users. On the other hand, its focus is also to provide security, prosperity and dignity (Suraksha, Samridhhi and Samman called 3S of G-Auto) to auto rickshaw drivers and their family. G-Auto has network of 15000 auto rickshaw drivers across Ahmedabad, Gandhinagar, Rajkot, Surat and Delhi.
The trigger behind G-Auto initiative was a bitter personal experience of Mr Nirmal Kumar with an auto rickshaw driver's overcharging and rudeness at the gate of IIM-A during his second year of MBA. He started this initiative by organizing 15 auto rickshaw drivers from the gate of IIM-A in 2008 that grew to 1000 within few months. It got formally inaugurated by the then chief minister of Gujarat, Shri Narendra Modi in 2009 in Ahmadabad. As of today the project is operational in Delhi, Ahmedabad, Gandhinagar, Rajkot and Surat with strength of more than 15000 auto rickshaw drivers. The project has been recommended by Government of India to all the states of India to replicate it in their cities.